Aleksander Hansen
Well-Known Member
...and I do think GARP is acutely aware of the trade-off. After all, if it is perceived as being easy people will seek out other designations. If it is perceived as being too difficult (most) people will seek out a different designation. If there is not a critical mass and brand recognition, people will seek out other designations.
What I can say is that GARP is currently investing a lot in brand recognition, and marketing the FRM to an audience that includes the financial elite. I see their advertisements - often whole page, and believe me NOT cheap - in the following:
Overall that push is great and highly beneficial to us, so I think GARP has vastly improved their overall strategy and exposure.
What I can say is that GARP is currently investing a lot in brand recognition, and marketing the FRM to an audience that includes the financial elite. I see their advertisements - often whole page, and believe me NOT cheap - in the following:
- Bloomberg Markets Magazine (a monthly [great] magazine that is sent out to every person who has a Bloomberg Terminal. The Bloomberg Terminal is in every IBank, hedge fund and so forth. ~$20,000 a year to have a terminal, and everyone who is someone in finanance has one, and the magazine is popular (including for academics).
- Bloomberg Businessesweek (this is a weekly publication. Everyone can buy it but terminal owners get full online access for free and pay only $30 a year for print [as opposed to $250 a year for a "regular" subscriber]. This is a new push on the part of Bloomberg to provide a full and integrated data and news service. Recently underwent a major change following their acquisition of Businessweek.
- The Bloomberg Briefs (these are daily briefs, available on a variety of topics: Economics, Risk, Hedge Funds, Regulation, Mergers & Aquisitions... around $1200-$1500 for each
- Wall Street Journal
- Forbes
- Fortune
- Wall Street Journal
Overall that push is great and highly beneficial to us, so I think GARP has vastly improved their overall strategy and exposure.



