"According to Markowitz, the level of investment in a particular financial asset should be based upon that asset’s contribution to the distribution of the portfolio’s overall portfolio return (as measured by the mean and variance). An asset’s performance is not judged in isolation, but rather in relationship to the performance of the other portfolio assets. In other words, what matters is the covariability of the asset’s return with respect to the return of the overall portfolio. Portfolio diversification enables (at least in theory) the zero-cost reduction of risk exposures to individual assets.
Logically, a reduction in risk should result in lower expected returns. If the asset weights are appropriately selected, however, the resulting diversification can enable the optimization (i.e., maximization) of returns for any given level of risk. Plotting the optimal returns for each level of risk results in the efficient frontier, which is represented by the solid curve in Figure 5.1. Each point on this curve represents the portfolio of assets that is expected to offer the highest return for the given level of risk. -- Education, Pearson. Foundations of Risk Management. Pearson Learning Solutions, 2020. VitalBook file. Chapter 5."